Google caters to 3.5 billion searches a day on their search engine. That equates to 1.2 trillion searches per year. Let that sink in. If you’re reading this in the modern age, chances are, you used a google search to get here. Your customers are also going to be using google for their purchasing needs, just like everyone else in this instant modern era.
Chances are, out of 1.2 trillion searches a year, a part of that is customers looking to buy exactly the product or service you’re selling. Actually, a lot of customers are probably looking to connect with your business right this moment as you are reading this article. Don’t worry though, there are plenty of more people waiting to search for your business, product or service on the worldwide search engine. You can capture these leads using Google Adwords.
Google is a company worth $498 Billion. How did Google get that big and generate most of its revenue? Advertisers. Advertisers are people trying to generate leads or sales or any type of conversion they value. Advertisers are the lifeblood of Google. This is not an understatement. The company we all love today is here all thanks because of advertisers paying google to show their ad for money. Your customers are definitely using Google.
Adwords is what Google calls its’ advertising platform. Learning Adwords is one of the most important thing you can do for your business in a growing mobile search world. Your customers are on the move, using their smartphones to search for their immediate needs. Think of it this way, if you own a plumbing business, customers are looking on their phone right away for a phone number on Google. If the customer searches “emergency plumber number, you can choose to get your ad showing for that search query. If you get a call only ad up on Adwords, your company’s phone number will show up to the customer in a clickable format that allows the customer to seamlessly call you through your Adwords ad. You will get charged per click on your ad. The name of the game is to have your lead be worth more than what you’re paying Google for putting your ad up (Google charges you per click on your ad). If your ad copy is a success, the best part is that Adwords is scalable. Be seen by customers at the very moment that they’re searching on Google for the things you offer and only pay when they click to visit your website or call your business.
Tip: the more clicks you get to your ad copy compared to your competitors ads, the less you will pay in the long run.
In the end, to succeed with Adwords, it requires trial and error, testing and learning. Once you have a successful campaign going, you can scale up by increasing your advertising budget to generate more leads. Ultimately, Google is a monster at generating leads and attention for any sized business.